Updated: Jun 1
Africa is a huge continent and so is the music industry. The number of music producers in Africa is just too high to count and it's only getting bigger by the day.
In this article, we're going to look at how to become an A&R (Artist & Repertoire) executive in Nigeria. What does it take? How do you get there? We'll also look at some tips for any aspiring artist who wants to follow in their footsteps.
If you're not from the music industry, then you might not know what an A&R executive does. An A&R is part of an artist's team that deals with their career development. They work closely with artists, producers and managers to ensure that the artist's career goes well.
An A&R executive will often have contacts within different areas of the music industry such as marketing agencies, radio stations and record labels. This means they can help artists promote themselves effectively and gain exposure in other areas of the business too.
A&R is an acronym for "Artists and Repertoire", which is basically the department in a record label that finds and signs new artists. It is also called the talent scout or talent scout, who looks for new talent to sign. The A&R team also decides how the artist should be marketed, what songs should be released as singles and what other artists should be promoted together with them.
In addition to finding new artists, A&R also helps to develop existing artists by helping them write their own songs or choosing songs for them. For example, if you want an artist who has never written his own material before, then your A&R person can help him find songwriters who will write songs specifically for him. In this way, an A&R person can help take an artist's career to a higher level by providing guidance in all aspects of music production and promotion.
The only place you can Hire A&R in Africa or Nigeria is A&R DUTY, although there are couple of Record label offering A&R service as a division of a record label but here in A&R DUTY we operate as independent A&R company that focuses only on A&R.
We are the only independent A&R company in Nigeria that offers a full A&R service to artistes and record labels. We do everything from scouting for top talents across Africa to signing them to major record labels in Africa, Europe and North America.
We can also help you with your project whether it's a single or an album by scouting for producers, mixing engineers and mastering engineer etc.
Being an independent A&R, A&R DUTY does Music research across Africa & Nigeria for interested Record Labels, Record Producers, Record Company, Music Publishers and Advertising Agencies. Our Interested Clients include American record company and production houses (like Sony music and others), European record companies (like Universal music), British music publishing house (like Universal music) and leading Nigerian record label. We connect African musicians with the world via the Internet by setting up Artist's pages on their behalf.