Building a fan mailing list - The why and the how.



The first step to building a fan mailing list is deciding whether or not you even want one. In my experience, most artists and bands don't have a mailing list, but the ones that do have them tend to have more fans than those who don't! So if you're still on the fence about starting your own list, let's take a look at some of the benefits for having an email list:


Why and how should you build a mailing list?

You should start building your mailing list because it's the most personal communication medium. The main way to reach people is through email, and when someone signs up to hear from you they're telling you that they want to hear from you.

It's not just about letting people know when something new is happening; it’s also about building relationships with them and making more sales. Having an email list will help you do that better than any other type of marketing strategy.


The case for an email list.

If you’re a musician, an author or some other type of creator, email is the best way to build a relationship with your fans. In fact, it's the only way.

Email gives you a chance to connect with them before they become customers and after they've already purchased from you. It allows you to share exclusive content like behind-the-scenes videos and photos from tour life as well as any additional information about upcoming projects or shows (to get their attention). And it gives you an opportunity to talk directly with people who care about what you do—those who might not otherwise have had access through social media platforms like Facebook or Twitter where those messages often get lost in the noise of other posts made by people they don't know personally but follow anyway because they're interested in them professionally (and thus want updates on things like this).

These are just some examples of how email marketing can be used effectively in order to build relationships between artists/creators/business owners and their followers/customers/fans respectively; however there are many others ways too!


Your email list belongs to you!

You should own your list.

When you build an email list, it belongs to you and not to the platform. You can always leave the platform and take your list with you if needed.

You have complete control over what you do with that list. Do not rely on a third party to dictate what they will allow or disallow in terms of sending emails from your account; this is YOUR list, after all!


How to build a mailing list.

  • Make sure you have the right to collect email addresses. If a person is not legally able to provide their email address, don’t ask them for it.

  • Make sure you have permission to collect email addresses. If a person signs up for your mailing list, and later regrets it, there are steps they can take that may stop your emails from being delivered or cause them to be deleted from the internet entirely!

  • Make sure you have permission to use these email addresses in the future — even if that means deleting them after sending one or two emails (or no emails at all).

  • Make sure that any actual content in those emails doesn’t violate any laws or terms of service around copyright infringement or online harassment.

Opt-in forms.

An opt-in form is a mechanism for collecting email addresses from potential subscribers to your mailing list. There are many ways to build an opt-in form, but in this guide we'll focus on the most common types:

  • The popup box - This is a lightbox that pops up after a visitor lands on your site and follows them around until they dismiss it by clicking away or filling out their details. We recommend using Sumo Forms because their service makes it easy to create high-converting forms without having to know how code works

Offering an incentive.

The first step in building a fan podcast mailing list is offering something of value, like access to free content. The key here is making sure that offer is easy to find and simple to sign up for. You want people who are interested in your show or topic, not just anyone who stumbles across it.

The second part of this strategy involves making it easy for people who don't want email updates from you (or any other companies) to opt out as well as making sure that everyone has an option for how often they receive messages from you (daily? weekly? monthly?). Finally, don't spam people on social media or send unsolicited emails!


Follow up with everyone that signs up.

Your first email to the new subscribers should be a welcome email, informing them of what they'll receive from you in the future. This is especially important if you're using Mailchimp or another service that allows for automatic follow-up emails. The second email could be a thank you note, thanking them for their interest in your product/service and giving them more information about it.

Once you've had some time to build up your list and send out a few emails, it's time to start promoting new products or services! You can also use this mailing list as an opportunity to send out special offers periodically (for example: 50% off on one item). This will keep people interested in what's happening with your company and help build loyalty between them and their favorite brand.


Build your mailing list into the fabric of your site and social media activities.

Building a mailing list is an essential part of gaining fans. If you don’t already have a built-in audience, that means creating one from scratch. The key to building your mailing list is finding ways to make it easy for people to sign up and keep it top of mind.

  • Use the same opt-in form on your site and social media profiles: Make signing up for your mailing list as easy as possible by only asking for the information that is absolutely necessary (name, email address) and making sure there's no confusion about what happens next when someone fills out the form.

  • Ask people to share content: Share buttons are everywhere these days—use them! When someone shares something you've posted online, they are essentially saying they like what they see or hear enough that they're willing to recommend it through their own social media channels. That's an excellent first step toward becoming an actual fan of yours! If we're serious about building our audiences by word-of-mouth marketing, then we need more users sharing our content regularly so other people can discover us organically."

Conclusion

Now that we’ve covered the why and how of building an email list, you should have all the tools you need to start building your own list. The most important thing is to start with the small wins and keep at it. Building a fan mailing list is not a single event but rather a process that should be woven into your business in a way that makes sense for you.




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