How To Build A Fanbase From Scratch
Building an audience for your music isn't easy, but it can be done. In this post, we'll explore how to build a fanbase from scratch. We'll go over the different types of fans you want as well as how to get them, and then we'll talk about strategies for success with each type.
What is a fan?
A fan is someone who likes your music. They will listen to your music, they might share it with their friends, they might buy your album and merchandise, and they will come back to your shows.
Fans are the people who like what you do and spend time following you online and in person. They support you by listening to your music, sharing it with their friends through word of mouth or social media posts/retweets/etc., buying tickets to see live performances as well as digital versions (albums), wearing t-shirts that represent an artist's brand or ideals (merchandise), attending festivals such as Coachella where artists perform for free but take home big paychecks from sponsorships & endorsements offered by companies trying to make money off these audiences...
Creating an emotional connection is how you build a fanbase of loyal followers
When it comes to building a fanbase from scratch, many aspiring musicians have the same question: how do I get people to follow me?
To answer this question, we'll look at some of the most common mistakes that new artists make when trying to reach out beyond their initial social circles. We'll also examine what kinds of things you should be doing and saying on your social media channels in order to gain followers and fans who are genuinely interested in what you have to offer. If you're looking for more detail about creating an emotional connection with your audience at large, check out our article What Is Fan Engagement? How To Build A Fanbase From Scratch.
Type of fans
There are three types of fans that you can build.
The first type is your “fans”. These are people who love your music and will listen to anything you release, even if they don’t purchase it or stream it online.
The second type is your “followers”. These are people who like your music but might not buy it or stream it online as much as the previous group does.
The third type of fan is called a “subscriber”, which refers to someone who only listens to music on streaming services like Spotify instead of purchasing albums or CDs from artists directly.
Don’t Take Anyone for Granted
Don’t take anyone for granted. You may be the most important person to yourself, but don’t ignore the people around you.
Don’t just focus on your fans. Focus on your music, brand and business too!
Don’t just focus on your music. Focus on social media and email marketing too!
Provide Value On Social Media
What does “providing value” mean? It means that you should be regularly posting content that is relevant to your fans and their interests, and it also means that you should post personally.
How can you create a consistent stream of valuable content? One way is by making a schedule for yourself where you write one or two posts per day and stick to it (you can even have someone else do this for you). When the time comes for you to post, don't just share whatever comes across your mind; instead, look at what's happening in your niche, think about what value might be added from an expert's point of view (your own), and then write something unique!
Be More Human
One of the best ways to build a fanbase is by being yourself. When you're building your personal brand, it's important that people can see who you are and what makes you unique. In order to do this, there are some steps that you need to take:
Don't be afraid to show your personality. One of the best ways to start showing off your personality is by using social media platforms like Instagram and Twitter. Using these platforms allows people who follow you on them an opportunity to learn more about who you are as an individual
Don't be afraid of making mistakes! Everyone makes mistakes sometimes; how we handle those mistakes tells others more about our character than anything else could at that moment
Don't be afraid of being vulnerable in front of others - vulnerability shows strength because it lets others know that despite any flaws or challenges we may face in life (or even just on social media), we're willing and able through hard work combined with determination over time eventually overcome anything that comes our way
Post Consistently On Social Media
Social media is a great way to engage with your fan base, but you shouldn't post constantly. Posting consistently is the key to building a fanbase.
You should post regularly, but not too often. Especially if you're new to social media, it's easy to fall into the trap of posting too many times in one day or week. If you want people to follow along with what you're doing on social media and keep up with your posts, then make sure that each message gives them something new and valuable that they won't find elsewhere online.
Post consistently across all platforms. It may seem like posting on Facebook will give you more exposure because it has billions of users compared to Instagram's billion or so active users—but don't forget about Twitter! And Pinterest! And Tumblr! And Reddit! All these platforms have different audiences and demographics which can help boost awareness for your brand and get the word out about what kind of work/products/services (etc) that you have available for sale/promotion etcetera...
Realize That Numbers Aren't Everything
When you start your podcast, you'll likely have a goal in mind for the size of your audience. Maybe it's 100 downloads per episode or 1,000 listeners on any given day. Whatever the number is, don't get too hung up on it:
It's important to realize that numbers aren't everything when it comes to building an audience. The quality and engagement of your listeners are much more important than the sheer quantity of them. If two people follow you and engage with each episode then they're going to be more valuable than 100 people who just listen passively without commenting or interacting in any way with what they hear (or worse still don't even download episodes!).
Play Live Shows
Live shows are a great way to build an emotional connection with your fans, and they're also a great way to build trust. Your fans will know you're not just making stuff up in the studio or on the Internet they can see for themselves that you're real, and that what you do is worth listening to.
Live shows also give people a chance to connect with you in person, which can lead them down the path of becoming your biggest fan (and perhaps even becoming your friend). If someone enjoys meeting up with other people who like something they like, then they'll probably want more opportunities like this one.
If all else fails, ask them if they'd be willing to help promote your show! This works especially well if there's something fun or interesting going on at the venue where it's happening (like free food).
Collaborate With Other Artists
Collaborating with other artists is a great way to build your fanbase. When you collaborate with other artists, you can gain exposure, receive feedback on your work, make new friends and learn new skills.
I've collaborated with many people over the years. Some of my favorite collaborations were when I was in college and made a music video for my song “Life Is Good” with the band The Rival Rockets in 2011. This helped me gain exposure because it was shared on social media by more than 100 people who were fans of both bands at the time. It also helped me receive feedback on my work because we had a few rehearsals before filming so that we could make sure everything worked out well during filming as well as post-production editing work afterwards."
Run Contests & Giveaways
Giveaways are a great way to build your fanbase! But you have to do it right.
First, it should be fun. People love free stuff, but they don't want something lame—they want something cool. When you're giving away a prize that's only worth $5 or even $1,000 (yes, we've seen artists do this), the contest has to be interesting enough that people will pay attention and share with friends so they can win too! If you can tie the contest into some aspect of what you're doing as an artist or brand then even better: if someone likes your music they'll probably like anything else related to it too!
You should also make sure it's something relevant—don't just throw anything out there because "it could work." Make sure whatever prizes/giveaways are available actually fit well with what your fans want and love about themselves because then when people see them they'll feel good about themselves too which means more fans joining up with us later down line when our careers take off thanks again guys!!
Patience is key. As I mentioned earlier, it can take years for your fanbase to grow to a point where you can make a living from your music. You will have days where you feel like giving up because nothing seems to be working, but if you're patient and keep at it, eventually everything will start falling into place.
Don't give up after the first couple of months. If you don't see results right away, don't quit! People tend to give up very quickly when they aren’t seeing immediate results from their efforts—but building a fanbase takes time and consistency.
Don’t compare yourself to other artists. People who are trying their hand at building an audience often look at artists with many followers and wonder why they haven’t had similar success yet; but what these people don't realize is that everyone has different paths and experiences when it comes down to growing their fanbase or following on social media platforms like Twitter or Facebook (or Instagram!). If someone else's path works well for them then that's great—but there's no reason why yours has to work exactly the same way! Stay true within yourself while still being willing of new methods if needed!
Building a fanbase from scratch can take time, so be patient and persistent. Don't get discouraged by the slow progress at first, because it's normal to feel like you're not making much progress when you're just starting out. As long as you continue working hard and stay consistent with what you do, then eventually your efforts will pay off!